The 2000s witnessed a seismic shift in footwear trends, with sneakers evolving from practical athletic gear to coveted fashion statements. Among the many contenders for coolest shoes of the decade, New Balance emerged as a clear frontrunner.
While the brand had enjoyed success since the release of the iconic 990 in 1982, it was during the 2000s that New Balance truly hit its stride. This period saw the rise of several key trends that solidified the brand’s status as a cultural phenomenon:
The Rise of Streetwear:
Sneakers became an integral part of streetwear culture, with brands like Supreme and Stussy redefining fashion through their collaborations with New Balance. The sleek lines and bold colors of New Balance sneakers perfectly complemented the edgy aesthetic of the streetwear movement.
The ’90s Revival:
The 2000s saw a resurgence of 90s fashion, with many trends from that decade making a comeback. New Balance sneakers, with their classic silhouette and durable construction, were a perfect embodiment of this nostalgia.
Celebrity Endorsements:
Stars like Kanye West and Rihanna donned New Balance shoes, boosting the brand’s popularity and making them a must-have among fashion enthusiasts.
The ’00s New Balance Phenomenon:
The combination of these factors led to an unprecedented surge in New Balance popularity. The brand became synonymous with cool, with its shoes appearing on the feet of everyone from casual streetwear enthusiasts to fashion editors and celebrities.
New Balance’s influence on footwear culture during the 2000s was undeniable. The brand’s sneakers became more than just shoes – they were statements of individuality and style. This legacy endures today, with New Balance continuing to release popular and stylish shoes.
